I have a natural curiosity about all aspects of creativity and the design process. Over 21 years I have been lucky to have worked on a diverse selection of projects - from brand identities, through the line communications, FMCG packaging and book design to name a few. Working in partnership with my clients is key to the successful outcome of the job at hand. Once a design brief is agreed, I tailor the design requirements and budget to meet the client's objective. This approach offers clients a bespoke service based on in-depth experience with both Large international brands and small start ups alike.
A selection of design skill sets & expertise:
Brand strategy - Audit & Market Analysis / Brand Positioning / Name Generation / Brand Identity Development & roll out / Brand Guidelines / Brand Induction with client and wider team / Post Launch support and identification of next steps
Design - Brand Ideation / Brand Identity / Brand Identity Guideline creation / Through the line Art Direction / Photography Art Direction / Packaging Design / Print Design / Book Design / Brand Environment & Retail Design (Interior Design & Signage) / Brand Livery
Design Management & Creative Direction - Using this collaborative model ensures a very high level of expertise, where creative concepts, development and implementation can be achieved at a competitive price, on time and on budget. This is underpinned by the wealth of experience and in-depth knowledge of all team members involved.
I also have extensive experience of bringing projects to a successful completion through project management, print and signage procurement to ensure you achieve the best result every time.
1. Audit and Analysis - looking out into the world and gaining understanding and insight into the world your product or service will live in
2. Brand Strategy and Planning
3. Concept Visualisation
4. Design Development and Refinement
5. Design Finalisation and Production of Artwork
6. Production and Launch
7. Post launch Review and Next Phase planning